Advertising sign



May 7, 1929. E. F. THIELER ADVERTISING SIGN Filed Dec. 24, 1927 2 Sheets-Sheet (p yup OR A r' ORNE y y ,1929. E. F. THIELER 1,711,759

ADVERTI SING ,SIGN

Filed Deg. 24, 1927 2 Sheets-Sheet 2 INVENT R BY ATTO EY Patented May 7, 1 929.

hairs EDWARD r. rnin'rnn, or sonnn Benoit, CONNECTICUT.

ADVERTISING sieN.

Application filed December 24, 1927. Serial No. 242,371.

My invention relates to signs or advertising displays such as are used in stores, offices, or in store windows.

The object is to provide a display sign of a novel and very effective character, yet which can be made cheaply, and which can also be packed and shipped compactly.

The sign is made in sections of sheet material such as cardboard, lithographed or otherwise decorated, and one of the objects of'the invention is to obtain a very striking and quite extensive, or'tall, display with a very moderate consumption ofcardboard. A further object is to secure the effect of things represented by the sign, including a very narrow portion of the sign, being actually poised or located in mid-air. A further object is to provide such a narrow portion of a sign, which would otherwise be too weak to be usable, with a reinforcement, which reinforcement serves also to connect together the sections of which the sign is composed when the sign is set up. 'A further object is to provide the sign with a panel which stands out in the air at the end, of such a narrow portion, a panel thus disposed being especially valuable for advertising purposes.

In the accompanying drawings forming part hereof:

Fig. 1 is a front elevation of an assembled sign embodying the invention;

Fig. 2 is a side elevation thereof;

Fig. 3 is a rear elevation, with the easel support unfolded;

Fig. 4c is a sectional plan view taken on the line l-4i of Fig. 3; and

Fig. 5 is a rear view on a smaller scale of the sign with its sections separated, the easel support being folded into the supporting condition, and a portion of one of the pieces which receive the ends of the stick being turned to show the stick-receiving opening therein. I

The sign illustrated has a lower, main, supporting section 2 of considerable area. This section has applied to its back a folding cardboard easel 3, the side wings 4. of which lie fiat against the section for shipment, and are turned at right angles to the section when the sign is set up. In the latter position the wings are locked by a folding brace 5 partly cut out of the piece of cardboard of which the easel is formed.

The upper part of the easel has two fold ing ears 6 and 7 spaced in the vertical direction and adapted to be turned to horizontal positions.

The upper section 8 of the sign is cut to the outline of the representation of a vessel or'containcr in a pouring position. On the back of this section there isa cardboard bracket 9 having folding cars 10, 11 similar to the ears 6 and 7. In Fig. 5 one of these ears is turned to show that it has an opening 12 immediately adjacent the backof the section, and it will be understood that each of the ears has a similar opening. Between the ears 10, 11, the body of the bracket 9, which is glued fiat'to the section 8', has a vertical slot 13 cut in it connecting the openings in the ears. Similarly, the central panel 14 01 the easel 3, which is glued flat tothe back of the lower section, has a vertical slot 15 between the openings in the ears 6, 7 and extending for a distance below the lower ear.

An intermediate section 16 of the sign comprises a narrow elongated cardboard part out to theoutline of astream represented as issuing from the spout or mouth of the vessel. At the top this section is adapted to fit into a notch 17 in the lower end of the section 8, and at the lower end into a notch 18 in the upper edge of the section 2., The

stream is continued by surface representation 19 within the pictorial area of the sec- 1 marked 21 and'22 in Fig. 1

It will be evident that the specific details and arrangement may be varied. For pur pose of illustration I have shown a sign composed of three sections, but the invention is not limited in that respect. I have made signs, whichembodied the invention, of two sections, as if, for example, the sections 8 and 16 were made in one.

The drawing illustrates only one of mu merous forms of displays in which the invention may be. employed. The lower panel which forms or carries the support for a standing sign is usually comparatively large and affords a good deal of surface for advertising and pictorial matter. However, the advertising value of a panel, such as the panel 8, for example, notwithstanding that it may not be of great size, should not be overlooked. Standing in mid-air as it does, and apparently connected with the remainder of the sign only by the narrow portion, its eilect is arresting, and it draws attention not only to its self but to matter on the remainder of the sign. In general, height in a sign is very desirable, and the fact that this sign has a portion well elevated makes it more telling than a more elaborate sign near the floor level would be.

- The things that can be represented by the narrow portion and the panels of the sis-in are numerous. The invention lends its it particularly to the representation of a stream falling through the air from a vessel or container, but the narrow portion of the sign may be shaped and decorated to simulate any long narrow object or part, as for er; ample a pipe stem, and similarly a panel which stands outin the air at the end of such narrow portion, may be decorated and/or cut to outline to represent the bowl of a pipe or any other object appropriate to the subject of the advertisement, and it may bear lettering or not.

I claim:

1. An advertising display composed of a plurality of separate cardboard sections adapted to be assembled together contiguously to form a continuous pictorial sign.

comprising a lower panel, an upper panel and a long narrow intermediate portion adjoining said upper and lower panels, a reinforcing rod applied along the back 01 the narrow portion of the sign, means on the back of an adjoining section oi the sign into which the reinforcing rod is slipped to connect the sections together, and a support "for the lower section.

3. An advertising display, comprising a plurality of cardboard sections adaptedto be assembled together contiguously to form a continuous pictorial sign comprising a narrow portion and a panel supported inrmidair at the end of said narrow portion, said EDWARD F. THVIELER. 

